Thursday, November 1, 2007

MySpace joins Google's social networking standard




MySpace is joining Google's just-announced OpenSocial program. That's Google's shot at one-upping Facebook in the race to get outside software developers to create programs for social networks. The program allows developers of social applications, such as Slide, RockYou, and Flixster--which in turn have helped make Facebook the hot company of the year--to write programs once and have them run largely unchanged on any social site that signs on to OpenSocial.

While it's not entirely surprising, given Google's ad deal with MySpace, the deal is a huge win for Google's plan to stake out a place on the social Web. "OpenSocial is going to become the defacto standard for developers instantly out of the gate," MySpace cofounder Chris DeWolfe declared at a hastily arranged press conference at Google today. MySpace has 70 million activen users worldwide, still more than Facebook's 51 million.

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